Real Estate Special Section

Real Estate Forum Names Award Winners

The co-founder of a successful urban housing-development company, the president of a growing suburban real estate management firm, one of the area's largest residential developers and the head of a three-year-old spinoff brokerage are winners of this year's Real Estate Excellence Awards.

They will be honored October 28 at the University of Michigan/Urban Land Institute Real Estate Forum. A forum committee selected the winners. Crain's Detroit Business sponsors the awards.

Dominic Moceri has developed a mix of housing, from manufactured housing to custom homes. He was named Developer of the Year for 1991 and Young Builder of the Year in 1994 by industry groups and is a developer of the "Billion-Dollar-Mile" in Oakland Township

The Moceri Cos. developed Oakmonte at Silvercreek condominiums with Bingham Farms-based Burton-Katzman Development Co. and also has partnered with the Lombardo Cos. on a manufactured housing community in Ray Township in northern Macomb County.

Moceri has been a member of the Building Industry Association of Southeast Michigan since 1985, serving on the executive committee for 11 years, and is currently treasurer and president-elect. In 2002, he was honored by Crain's both as a 40 Under 40 honoree and a Newsmaker of the Year.

Northville's Stonewater Earns Building Industry
Association's Development of the Year Honors

Northville Township, Michigan-Artfully tucked among six crystal clear lakes in Northville Township, Stonewater has been designated the 2002 "Development of the Year" by the Building Industry Association of Southeast Michigan.

Extending south to north from Six Mile to Seven Mile roads, and east to west from Beck to Ridge roads, Stonewater reflects the expansive vision of its developers, the Moceri Companies, Trinity Land Development and Windham Development Inc. Through their unwavering commitment to reclaiming the land-once mined for aggregate-Stonewater has emerged as a sought-after community of adjoining, waterfront neighborhoods, each offering a resort lifestyle throughout the year with sandy beaches, a mile-long, rock-strewn trout stream, a wooden bridge and island gazebo, quiet parkland and winding pedestrian paths.

With more than 150 homes already occupied, residents are taking full advantage of its unique lakefront lifestyle. The private lakes, which total 105 acres, are frequently used for canoeing, paddleboating, sailing and fishing. Earlier this summer developers and builders celebrated Stonewater's success with the "Festival of the Lakes." More than 500 residents and friends attended the outdoor gala, which featured games, boat rides, great food, a fishing derby, music and much more.

"We are extremely pleased with what's been achieved at Stonewater," said Moceri's Dominic J. Moceri. "Our aspirations for this one-of-kind site have been reflected in not only strong sales since our 1999 grand opening, but also in the extraordinary waterfront lifestyle our residents now enjoy there. That's as gratifying as this recent recognition from our respected peers in the Building Industry Association."

Stonewater's picturesque communities offer a wide selection of luxurious, customizable homes-many with walkout lower levels-that range in price from the mid-$400's to well over $1 million. Stonewater's rigorously selected homebuilders offer a distinctive collection of home styles and floor plans, while adhering to the community's strict architectural guidelines and construction standards.

The Development of the Year honor follows Stonewater's Silver Medal performance in the BIA's inaugural Sales and Marketing Awards in 2000.

The Frank D. Stella Italian Heritage Award

Brothers and business partners, Frank, Mario and Dominic J. Moceri's dedication to personal and professional excellence makes them ideal selections for this year's Frank D. Stella Italian Heritage Award. Indeed, their track record of achievement reflects the strength of their family's heritage, and serves as a source of continuing pride for the region's entire Italian-American community.

The youngest three of Dominic S. and Frances Moceri's six sons, the brothers trace their paternal and maternal roots to Terassini, Sicily. Drawing upon the same spirit of opportunity and hope that drove their immigrant relatives to this country, the brothers continue to set an example through their visionary leadership of the Moceri Companies, an award-winning real estate development and construction business, and through their community commitment.

"Not for a minute do we take for granted the incredible hard work and bold character demonstrated by our ancestors," said Mario, husband to Kathleen and a father of three. "Their incredible energy and sacrifice paved the way for us and for countless new families in this area."

With a legacy of development and building on both sides of the family, the brothers count with pride more than 40,000 people who have bought a Moceri-built residence over the years, including many immigrants who came to this country following the second World War in search of a fresh start and the promise of a better life. The trust forged with these early buyers and the company's unwavering devotion to craftsmanship have served as Moceri hallmarks from its unusually affordable brick homes of the early 1950's to such luxurious communities as The Oaklands, a spectacular new Oakland Township development anchoring what the press has dubbed "The Billion Dollar Mile."

While competition has intensified and customer tastes have changed over the years, Mario, Frank and Dominic J. have kept the Moceri Companies at the forefront of the industry through complete attention to detail and a cooperative division of labor. Today, Dominic J. supervises the company's land development and financial operations. Franks directs construction and sales, while Mario oversees all commercial and residential property management.

"We work well together," said Frank, a father of three and husband to Susie. "We place a premium on communicating with each other, our customers and our skilled tradespeople, many of whom have taught me a lot of Italian - slang and otherwise."

Dominic J. - who has four sons with wife Maria - also credits the brothers' success to a willingness to pitch in when needed and to take time out to enjoy la dolce vita with family and friends.

"Each of us a shares an ability to get our hands dirty and our boots muddy," he said, "and taking time off for a little golf every once in awhile doesn't hurt either."

Born in Pontiac and raised in Grand Blanc, the Moceris' professional achievements have been rewarded with a variety of industry accolades, including Dominic J.'s recognition at the age of 27 as the Building Industry Association of Southeast Michigan's "Developer of the Year" in 1991,"Young Builder of the Year" in 1994 and as a Crain's Detroit Business Newsmaker of the Year in 2000. He has been an active supporter of several community charities, including Lighthouse of Oakland County, and served a decade as a board member of the Italian-American Cultural Society, having joined at the age of 23. Together, the brothers have been responsible for the development of the Aberdeen and Oakmonte communities, the region's best selling condominium developments in more than two decades, and the continued creation of award-winning housing in a variety of styles and price ranges.

As sons, husbands and fathers, the Moceris look forward to sharing the fruits of their hard work with their families and their communities for years to come, and to playing an active role in the long-term enrichment of the area's proud Italian-American community.

Throughout its history, the desire to design and build planned communities in Southeast Michigan that embrace a variety of lifestyles as well as life's special moments has fueled the Moceri Companies' unrivaled success. For three generations, this family held business has demonstrated a rare vision in the creation of sophisticated residential environments of enduring value.

Moceri builds on the company's trademark commitment to STRUCTURE, INTEGRITY and TRADITION. Its relentless attention to detail is evident in all aspects of its operations and is respected by generations of customers from empty nesters to growing families to first time buyers.

Each Moceri neighborhood offers unique design elements with exquisite details and fine craftsmanship for grand living. Woven into this standard of excellence is the company's unique ability to produce communities of lasting appeal for a range of buyers to celebrate the lifestyle they deserve with cherished family, friends and neighbors.

Newly Paved Six Mile Road To Enhance Access
To Beautiful Shorebrook At Stonewater

Northville Township-With the paving of Six Mile Road between Beck and Ridge roads completed, the three custom builders in Shorebrook at Stonewater are eagerly welcoming the opportunity to showcase their estate-sized, single family homes starting from $469,900 in this ultra-luxury waterfront community of million dollar homes!

Shorebrook, one of six magnificent neighborhoods in Northville Township's award-winning Stonewater community, is accessed directly off Six Mile Road, west of Beck Road, along Stonewater's southern border. Teal Lake and Stoneridge Lake, the largest of Stonewater's six sparkling lakes, provide stunning views for homes along Shorebrook's northern edge, while meandering Stonewater Creek forms the western boundary.

"We're not just selling luxury homes here, we're selling an entire lakefront lifestyle, which is a great investment with outstanding opportunities for appreciation," said Jim Husack, sales manager of Leone/Vincent Homes, which, along with Luma's Heritage Homes and DM Homes, is building on Shorebrook's 75 homesites.

Each builder offers a selection of distinctive four-bedroom plans of at least 3,100 square feet, and all have professionally decorated models open. Homes with immediate occupancy are available on a variety of desirable locations, including several walkout and lakefront sites.

"Stonewater is one of the nicest developments in the Midwest," said Luma's Heritage Homes President Gino Cervi. "Buyers continue to respond to the outstanding opportunities available at Shorebrook and Stonewater."

In addition to the extraordinary features within Shorebrook, Cervi credits sustained buyer demand for its prime Northville location, featuring fast access to major thoroughfares and commercial centers, acclaimed schools and the charming downtowns of Northville and Plymouth.

Pam Assemany, DM's Shorebrook sales representative, said she expects completion of the Six Mile Road paving project to enhance awareness of the neighborhood's many advantages.

"There's a lot of competition in this market, but when people come in and discover just how unique we are with our lakes, beaches and walking paths, we really stand ahead of the crowd," she said.

Five Leading Home Builders
Unveil Luxury Models in Northville

Northville Township, Michigan-A gala grand opening celebration was held today to introduce six distinctive model homes at Stonewater, Northville Township's new neighborhood of upscale homes and private lakes.

The community's five select homebuilders showcased their dramatic new models as a glimpse of the luxurious Stonewater residences which are being offered from the high $500,000's to over $1 million. Home sites are set amid crystal clear lakes, preserved woodlands, hiking and biking trails. Picturesque waterfalls and a meandering trout stream further enhance the community.

This resort-style environment coupled with the many conveniences found in the Northville area, give Stonewater its unique appeal.

"Stonewater offers a rare combination of elegant waterfront living in a master planned community," said Dominic J. Moceri, of Moceri Development. "Before Stonewater, the inventory of available lakefront property was often limited to tear-down sites in existing neighborhoods."

Stonewater will be comprised of six distinct communities. The first of these are The Boulders and The Peninsula. Moceri Development and the team of Curtis-Estate and Wineman & Komer are building all of the homes in The Peninsula. Leader Homes, Luma's Heritage Homes and Superb Homes are building in The Boulders.

The recently completed models represent the builders' distinct styles and commitment to excellence. Each builder has several additional homes in progress at Stonewater, offering buyers a comprehensive selection and quick occupancy.

Six full-activity lakes totaling 106 acres feature sand beaches ideal for sunbathing, swimming, and picnicking. Lakefront homeowners have the option of private boat slips for their electrically powered deck boats, small sailboats or kayaks.

Stonewater's pristine lakes - linked by pedestrian trails and footbridges - also offer great catch-and-release fishing. Its three splendid waterfalls have already attracted numerous wedding parties who have used these enchanting landscape features as backdrops for memorable photographs.

Natural fieldstone walls mark the entrance to each Stonewater neighborhood. Street lights and signs are customized to enrich neighborhood aesthetics. A community pergola and gazebos offer panoramic views and ideal settings for community gatherings.

Stonewater may be reached through two entrances. The Boulders entrance is located off Seven Mile Road, just west of Beck Road. The Peninsula entrance is off Beck Road, between Six Mile and Seven Mile roads. Both offer easy accessibility to I-275, I-96, I-696 and M-14.

Models are open daily from noon to 6 p.m. For further information on Stonewater, please contact any of the following sales directors:

The Peninsula at Stonewater
Shirley Heseltine for Curtis-Estate and Wineman & Komer at 248-348-8790
Mary Lou Breslin for Moceri Development at 248-735-0338

The Boulders at Stonewater
Beverly Moceri for Leader Homes at 248-349-8000
Diane Hladun for Luma's Heritage Homes at 248-344-7400
Erik Morganroth for Superb Homes at 248-735-8730

Stonewater is a development of Moceri, Trinity Land Development and Windham Realty Group

Northville Stream Corridor
Restored To Its Natural Splendor

Northville, Michigan-Moceri Development Corporation, Trinity Land Development and Windham Realty Group, Inc. announced today the completion of one of Michigan's most significant ecological restoration projects. The developers will be joined by Wayne County and Northville Township officials, as well as representatives from Michigan's Department of Environmental Quality (DEQ) on October 1, 1998 at 11:30 a.m. for a dedication ceremony to mark the culmination of the historic stream renewal project. Live trout will be released into the magnificently restored Stonewater Creek which winds through a new $220 million residential community named Stonewater, located at Beck Road between Six Mile Road and Seven Mile Road in Northville.

Following nearly 50 years as a gravel mining operation, the property was severely damaged when the previous landowner graded the site and built artificial dikes without obtaining the required permits. In December, 1992, heavy rains washed out the dikes and sent torrents of water gushing down the streambed, eroding the banks and uprooting mature trees in its path. The stream is a branch of Johnson Creek, a tributary of the Rouge River.

In November, 1997, Moceri Development Corporation, Trinity Land Development, and Windham Realty Group, Inc. purchased the site, with project financing provided by D & N Bank, and undertook the challenge of restoring the creek to resemble its original ecological structure and function. Working closely with local, regional and state agencies, the development team moved quickly to recreate and protect the degraded stream. Utilizing a complex master plan designed by Johnson Johnson and Roy of Ann Arbor and Giffels Websters of Rochester Hills, the developers called on the talents of Great Oaks Landscaping of Novi and Glencorp of Utica to recreate the native-plant community and restore the natural habitat.

A channel was created along the stream's original course and lined with a bed of clay and stone designed to prevent the build-up of silt over time. Natural vegetation was supplemented with rock outcroppings and boulders along the entire length of the streambed which stretches nearly a mile. Small rapids and ponds along the stream were formed to attract fish and wildlife. Minnows have already migrated and made their home in the new streambed.

"We carefully selected plants and trees to border the stream which would recreate the native-plant community and complement the natural beauty found throughout the Northville area. Great Oaks Landscaping planted thousands of indigenous perennials, shrubs and trees including spruce trees up to 30 feet in height to give the site a mature appearance," commented Richard A. Ives, Vice President of Trinity Land Development. "Trees planted on an angle out of the rock beds enhance the intrinsic appearance and cast shade over the fish habitat. Special wildflowers and grass mixtures complete the original character."

Pedestrian passages with wooden footbridges and sitting areas will enable the residents of Stonewater to enjoy the beauty of the freshly restored stream. With cooler weather in late October the trout population will be more fully restocked bringing the year-long project to fruition.

Dominic J. Moceri commented, "We view Stonewater as a model of how care for our priceless resources and profitable enterprise can coexist. We are proud of this successful restoration and it makes the entire Northville area very special to us."

Stonewater will be comprised of a variety of unified neighborhoods offering a choice of lifestyles, home styles, sizes and prices from the $300,000's to nearly $1 million. A total of six neighborhoods will offer relaxed lakeside living thanks to the six lakes totaling 115 acres that grace the site. The first three neighborhoods, The Peninsula, Shorebrook and Boulders, will be introduced this fall. A cascading waterfall at the entrance off Beck Road has already been completed and will welcome residents home.

Homeowners may enjoy scenic water views, private docks and leisurely boating, to ensure the tranquillity of the magnificent setting. Throughout Stonewater, pedestrian passages link each community and each resident to nature preserves, gazebos, the abundant lakes and to the newly restored stream soon to be brimming with fish and wildlife. A pre-construction sales center is already open at Stonewater and home plans are now available for previewing.

Homes in Stonewater will be constructed by many of the area's finest builders. Currently, prospective buyers can select from the following: Moceri Development of Northville, LLC, (248) 735-0338; Curtis/Estate Builders, LLC and Wineman & Komer Building Co., (248) 350-9090; Luma's Heritage Homes, LLC, (734) 459-4244; and Superb Homes, Inc, (248) 380-5440.

Builder Improves On Theme New Model At Kingsridge
Has Many New Features

The Oakland Press/Doug Bauman Moceri Cos. new model at Kingsridge in Oakland Township has several new features which emphasize natural materials such as iron, stone and wood.

Doug Henze

OAKLAND TWP. - Moceri Cos. has opened a new model at its Kingsridge subdivision and has plans to launch a new, 36-home phase at the Adams Road development next spring.

The Auburn Hills builder, which unveiled the 5,300-square-foot, two-story model about two weeks ago, has been building at the site south of Silver Bell Road since 2001. The 73 homes range from 4,000 square feet to 5,500 square feet and sell from $850,000 to $1 million.

Frank Moceri, a partner with the builder, said he aims to complete Kingsridge in two to three years, based on market demand.

For the new model, Moceri Cos. has enlisted the help of Rochester designer Michael Foran, owner of Michael Foran Interiors. Through use of natural materials, including wood, stone and iron, the duo has tried to bring the outside in.

"This is actually our fourth model," Moceri said, adding that the company has tried to take customer-favorite features from the earlier three models and incorporate them in the new version. "This model, we hope to keep fresh. So, when you come here next year, you're not going to see the same thing."

The interior design may change with the seasons, he said.

The five-bedroom model features a dramatic entry. Visitors cross a stone and iron bridge next to a waterfall before opening the mahogany door.

Inside, the two-story foyer, with its limestone floor, opens to a cherry wood grand staircase and the formal dining room.

"You have a lot of the same stone and iron on the exterior leading into the house," Moceri said.

Dining room chair backs have decorative iron bars. All surfaces on the first floor are either wood, limestone or slate.

"It's just a nice flow as you come through," Foran said. "continuity."

The foyer contains a window lookthrough into the 22-foot-tall great room in the back of the home. That room has a floor-to-ceiling stone fireplace, wood floors and a hanging chandelier. Like much of the rest of the home, the great room is designed in a blend of lights and darks and has a casual feel.

"Today, a lot of people are wanting the elegance, they're wanting the design, but they also want to be able to use the space," Foran said. "They don't want it so formal. Comfort is so important today. That's what people want — they want to be comfortable."

One area of the model that accentuates that point is its expansive, finished lower level, which adds another 2,000 square feet of living space to the home. It features a wine room, a small kitchen, a billiards area, an exercise room and a separate massage area.

"When you come down here, it gives you a warm, cozy feeling," Foran said. "People just enjoy the lower level area so much because it gets the whole family together."

Moceri, which created a separate media room in other models, has moved a plasma television into the lower-level common area because of customer requests for a design that encourages family togetherness, he said.

The company has eliminated the high-maintenance wood deck featured in past Kingsridge models and replaced it with a stone patio. A stone stairway from the patio leads to a second-tier patio that can be accessed from the home's first level.

On the model's upper level, the master suite, not surprisingly, is the most visually striking area. A vestibule separates the suite from the rest of the top floor.

In the suite, a see-through fireplace divides the sleeping area from a sitting room. Adjacent to the sitting room is a walk-in closet with a perfume table, window and even a chandelier.

Another walk-in closet is off the master bath, which includes a European frameless shower and a soaking tub.

The master suite provides busy parents a place to escape, Foran said.

"They want to have a space where they can get away from the kids and relax," he said.

Moceri said the new Kingsridge model is being used to market several residential projects along the Adams Road corridor known as the Billion-Dollar Mile for its extensive development. Homes in those include subdivisions with similarsized homes, as well as smaller condominiums with high-end amenities.

Moceri Builds With Capital "B"

Name means housing construction in every corner of Oakland Township.

Dive through Oakland Township or talk about what's happening there, and a name pops up: Moceri.

While several builders and developers have their hands in this rural outpost of Oakland County, the Moceri brothers -- Dominic, Frank and Mario -- are the most involved, with more than 500 houses built there since they first got into the 36-square-mile township in 1989.

"Moceri is very visible and probably has more units than any other developer," says Jim Creech, township manager.

Their developments pepper the Billion Dollar Mile -- the high-end area near Adams and Silver Bell Roads. They've built condo and smaller single-family homes, too, but Moceri is known for high-end stuff, like a hilltop Carrollton Hills cul-de-sac featuring $2 million estates. Those in the know hear Moceri and think Dominic, the company figurehead and new president of the Building Industry Association of southeastern Michigan. He's the one at the microphone.

But 39-year-old Frank Moceri gets it done.

"When I was a kid, I didn't play with Lincoln Logs," says Frank Moceri, who's in charge of construction operations. "I played with two-by-fours." At age 8, he built a fort out of scrap wood, nails and hammers his father brought home from building sites.

Poetic foreshadowing? The Moceri brothers follow a three-generation family legacy started by grandfather Buster, who traded a produce business for real estate. They're a tight-knit pack with friends in common.Frank navigates his SUV through Moceri developments, all professional talk as he points to houses on hills whose construction he directed.

"We were ahead of the trend," he says. "If you stick with trends, you're too far behind. You gotta stay ahead."

He looks at stone samples with barely a difference between them and comments on how customers are so attuned to detail. Let them lead the process, he demurs, recalling his father's age-old advice of building for customers, not himself.

It takes a half-hour of conversation before veneer fades and instinct emerges. "We don't rely much on market research; they rely on us," says Frank Moceri. "We don't like to give information to the competition."

It's that cutthroat-with-compassion business sense that drives the Moceris. When Frank says, "We're providing shelter for people," you know what comes next: "But it gives us great satisfaction seeing a community develop." These houses aren't just about sheltering the homeless; they're about directing the future.

"Frank's got a keen eye for custom homes," says Sam Palazzolo, of Palazzolo Brothers, a Sterling Heights-based builder, and Moceri relative. "He's on top of the market. They're fair, always fair; they make sure everyone around them can make money, too. They've got a good reputation."

Yet few people know Frank Moceri. He comes with hammer and hoe to create communities, lifestyles and lives.

"He's always liked that he could stay hands-on; that's his strength," says Steve Perlman, a partner in Ivanhoe-Huntley Homes and former BIA president. The Moceri Companies began building in 1958. Dominic Senior's long hours and absolute work ethic taught his sons how to build success. In 1989, the Moceris started the Hills of Oakland, their first foray into the township. The draw? "Rolling hills, the amount of land that was available, and it was still rural," says Frank Moceri. "There was a lot of opportunity."

Creech says the Moceris' motivation is probably to make money, but he's heartened that they live in Oakland where they build. That assures him they won't decimate the area.

In fact, maintaining rural allure is a top priority, says Frank Moceri. That's in keeping with the township's master plan, which is intent on preserving nature, despite a 71.4 percent growth rate. The Moceri Companies have built at least five developments there and recently bought a large northwest section of undeveloped land.

Oakland Township, Michigan-Keep Michigan Beautiful Inc. has announced that the Moceri Companies will receive its 2002 President's Award for the environmental ambiance it has created at The Oaklands, a collection of upscale residential neighborhoods in Oakland Township.

Dominic Moceri will be presented with the award on October 17, 2002 at Keep Michigan Beautiful's Annual Conference at the Shanty Creek Resort in Bellaire, Michigan. Moceri is the only residential real estate developer and just one of nine organizations statewide to earn the President's Award. Keep Michigan Beautiful is a volunteer organization that promotes beautification efforts across the state. Each year, the group honors programs and organizations that contribute to this goal.

"This great award validates what we set out to achieve at The Oaklands," Moceri said. "From the start, we embraced the natural beauty of the land, and carefully considered the environmental impacts of our development.

"Our vision was to create harmonious residential settings with majestic entrances vibrant with color, sparkling fountains and architecture of the highest quality with timeless appeal for generations to come."

On September 26, 2000, the Moceri Companies formally introduced The Oaklands with the dedication of its grand monument wall at the southeast corner of Silverbell and Adams roads. The monument wall sets the tone for the celebrated landscape architecture displayed throughout the community. The Oakland's five adjoining communities encompass 225 acres and are linked via walking, jogging and cycling pathways, including one mile of boardwalks that are suspended over nature preservation areas. Nearly 90 acres-roughly 40 percent of the entire site-have been preserved as open space. Community gazebos, a spectacular glass conservatory and benches offer peaceful retreats to enjoy the lush surrounding landscape.

Since the start of land development through the Grand Opening, The Oaklands has earned high praise in the market from homeowners, industry colleagues and the media, which has dubbed the area "The Billion Dollar Mile." Last year, The Oaklands hosted the annual Somerset Home & Garden Show, and was named Community of the Year by the Building Industry Association's Sales and Marketing Council.

 

Moceri's Somerset Collection Models

Oakland Township, Michigan-The Moceri Companies' two spectacular, Somerset Collection model homes have been sold, successfully capping an innovative marketing partnership between the award-winning home builder and the acclaimed, luxury shopping venue.

Furnished and accessorized with treasures from participating Somerset Collection retailers, Moceri's Alexis and Addison model homes at Kingsridge and Kirklands, respectively, served for the past eight months as living showcases of Somerset's world-class retail offerings, and as striking examples of Auburn Hills-based Moceri's celebrated style.

Open to the public since the spring, the homes were sold fully furnished. Sale prices were not disclosed, although residences in Kirklands are offered from the $650's, while nearby Kingsridge homes are priced from the mid $700's to more than $1.8 million. Proceeds from the sale of the models' Somerset furnishings and accessories will be donated to charity. Proceeds from last May's Garden Party, celebrating the model openings, were also dedicated to charity, including the Michigan Chapter of the National Multiple Sclerosis Society, the Birmingham Bloomfield Art Center and Gilda's Club Metro Detroit.

"This unique partnership with Somerset Collection helped add to the outstanding interest we have experienced in Oakland Township," said Moceri Companies' Dominic J. Moceri. "Starting with the Garden Party, the Somerset models have attracted thousands of visitors, interested in seeing these beautiful homes furnished and accessorized to their full potential. It's particularly gratifying to see the results of this unique collaboration benefit charity."

Designed by renowned Dominick Tringali Associates Architects and Planners, the Alexis features a stunning, Italianate-style elevation with a 21st Century floorplan, emphasizing style, flexibility and functionality. Outside, a distinctive roofline, balusters, stucco, and Tuscan-style entry doors with hinged eye-level viewing portals and Old World planking set a sophisticated tone that is carried throughout its incomparable interior. Soaring ceilings, including a magnificent barrel vault leading to the family room, cedar bead board in the upper level loggia, and a custom wrought-iron grill inset into the master ceiling, add interest throughout. Wainscoting hand-finished for a classic hand-plastered look, limestone counters and tile, French doors with horizontal muntins and upper oculus windows, and a curved staircase with cherry handrails and wrought iron balusters, are but a few of the home's many rich details. The Alexis remains open to visitors through February.

Also designed by Bloomfield Hills-based Tringali, with interior design from Mary Olk of Designer Interiors in Troy, the Addison features a genteel, red brick exterior with majestic columns, decorative quoins, radius windows and regal limestone detailing. Inside, the open, airy floor plan meets the demands of the most discerning, active families. From the sun-filled, two-story foyer to the grand kitchen to the cozy hearth room, the living space is elegant and inviting. Granite counters, a two-way fireplace, cherry cabinets, arched doorways, sconces and decorative, built-in wall niches add unforgettable flavor, while maple hardwood floors add substance and style. The spectacular lower level, designed in conjunction with the Center for Creative Studies, is ideal for informal entertaining with a spacious media room, dance floor and wet bar with nickel hardware, a tin ceiling and adjoining wine room.

"We're extraordinarily proud of these homes, and have been pleased to offer them as examples of the style and quality standards found in our Oakland Township communities," Moceri Companies' Frank Moceri said.

Prominently positioned along what has been referred to as the "Billion Dollar Mile," at the intersection of Adams and Silverbell roads, Moceri is developing seven luxury single-family and condominium neighborhoods linked by bike trails and walking paths, including several that are suspended over nature preservation areas. Shimmering ponds, fountains and water features complement the area's rolling, wooded topography. The Moceri development has been named Community of the Year by the Building Industry Association's Sales and Marketing Council affiliate, and expands upon the enormous popularity of Moceri's neighboring Kingspointe and Hills of Oaklands communities of elegant single-family homes.

For more than four decades, the Moceri Companies has been a leader in the development and construction of master planned communities. Now in its third generation of family management, the organization's exceptional communities are home to more than 40,000 families.

Somerset Collection Home & Garden Show Models
Drew Record Crowds And Sales To Oakland Township

Oakland Township, Michigan-The Moceri Companies' innovative Somerset Collection Home & Garden Show generated unprecedented results for the award-winning custom homebuilder's magnificent master planned neighborhoods in Oakland Township.

As a result of this unique partnership, an unprecedented number of people visited the Home & Garden Show model homes in the Kingsridge and Kirklands neighborhoods that were furnished and accessorized by participating Somerset Collection retailers. More than 100,000 additional visitors toured the two-story model home by Moceri that graced Somerset's Grand Court last spring. Proceeds from the sales of the models' furnishings as well as proceeds from last May's Charity Garden Party have been donated to the Michigan Chapter of the National Multiple Sclerosis Society, the Birmingham Bloomfield Art Center and Gilda's Club Metro Detroit.

"We are extraordinarily proud of these outstanding communities, and were pleased to showcase our Somerset models as examples of the style and quality standards we offer to custom homebuyers," commented Frank Moceri.

Prominently positioned along what has been referred to as the "Billion Dollar Mile," at the intersection of Adams and Silverbell roads, these five unified single-family home and condominium neighborhoods are linked by bicycle trails and walking paths, including several that are suspended over nature preservation areas. Grand boulevard entrances with masses of seasonal flowers, a stunning glass conservatory, charming gazebos, fountains and water features complement the area's rolling, wooded topography. Named Community of the Year by the Building Industry Association, these neighborhoods enhance the unparalleled investment value of Moceri's neighboring Kingspointe and Hills of Oaklands communities.

For more than four decades, the Moceri Companies has been a leader in the development and construction of master planned communities. Now in its third generation of family management, Moceri's exceptional communities are home to more than 40,000 families.

Oakmonte at Silvercreek in Oakland Township
Opens Spectacular Clubhouse and Model Center

Oakland Township, Michigan-Less than one year after buyers camped out to purchase the first condominiums released at Oakmonte at Silvercreek, the popular Oakland Township community has sold more than 160 residences and unveiled its extraordinary community center with amenities to rival the finest resort.

The announcement comes as the community's developers, Moceri Companies and Burton Katzman, commence sales on Oakmonte at Silvercreek's second phase, which is situated in the rolling woodlands adjacent to the lavish, multimillion dollar estate homes of The Oaklands. Sustained demand for the neighborhood's carefree condominium homes promises an equally strong sales pace for this latest release.

"When we had people pitching tents three nights before our initial Oakmonte release last August, I knew we had tapped into intense demand from the market," said Dominic J. Moceri. "That we sold out the first phase in just a few hours the next morning underscored the value Oakmonte offers. We fully anticipate sales of future releases to be as intense."

Among Oakmonte at Silvercreek's extraordinary amenities is its elegant community center, featuring a shimmering lap pool with sundeck, all-sports, tennis and basketball courts, as well as a stately clubhouse with a state-of-the-art fitness center, whirlpool spa, gathering space, community library, kitchen and more. An inviting boulevard entrance opens to winding drives, large natural preservation areas, sparkling water features and a lovely community gazebo.

Located just southwest of Adams at Silverbell roads, the $75 million development's collection of garden, terrace and carriage-level, two-bedroom condominiums of up to 1,525 square feet stands in close proximity to The Oaklands, Moceri's master-planned development of grand estates, sophisticated condominiums and luxurious single-family residences. Oakmonte condominiums are priced from $175,990 to the $200's.

"This community offers a million-dollar lifestyle for about 80-percent less money," Moceri said. "The value here is nothing short of remarkable."

Oakmonte condominiums feature attached garages, central air, private patios or balconies, a complete appliance package, cathedral ceilings, designer carpeting and more. In addition to such outstanding amenities, residents enjoy easy access to excellent shopping, services and entertainment. Moceri said Oakmonte offers enticing financial opportunities for buyers who are now renting in such affluent nearby communities as Troy, Rochester or Auburn Hills. Preferred financing through Rock Financial provides Oakmonte buyers with rare flexibility, including 1.99 percent ARMs and zero-down financing.

"With mortgage rates this low, and condominiums priced this competitively, Oakmonte buyers can begin building equity for less than the cost of renting an apartment in the area," Moceri said. "Clearly, this opportunity won't last for long."

Condominium Buyers May Earn Up To 300%
Investment Return Before They Move In

Set amid the grandeur of Oakland Township's million dollar custom homes and country estates, soon-to-be-opened Oakmonte at Silvercreek condominiums offer unheard of value and an unprecedented opportunity for substantial investment appreciation in one of Southeast Michigan's most affluent communities.

Based on a 5 percent down payment and an average annual appreciation rate of 10 to 15 percent for real estate in Oakland Township, Oakmonte buyers may likely see a 300% return on their investment before their condominiums are ready to move into next year.

"As an investment, you couldn't do better on Wall Street," said Dominic J. Moceri, of Auburn Hills-based Moceri Companies, which is presenting Oakmonte Development LLC in conjunction with Bingham Farm's Burton Katzman. "And with today's low interest rates, Oakmonte is an even more compelling purchase."

Oakmonte, a $75 million development, offers maintenance-free condominium living in a village setting with the amenities of a private club. Given its features and exclusive surroundings, Oakmonte condominiums are being introduced from a remarkably affordable $149,990 to the $200's. Oakmonte's affordability is particularly attractive given the fact average new home prices in Oakland Township surged 34 percent from 1997 to 2000, according to data compiled by Realcomp II.

"Never before. Never again," Moceri said of the Oakmonte offer. "This is truly a once-in-a-lifetime opportunity for buyers."

With interest for Oakmonte rising, developers have scheduled an August 25, 2001 opening for pre-registered, interested buyers. During the opening event, purchasers may select their preferred location and plan style as well as lock in special pre-construction pricing. An information center is now open off Silverbell Road, just west of Adams Road for prospective buyers to register to purchase at the August 25 pre-opening program. Oakmonte opens to the public on August 26, 2001.

Oakmonte's value is especially relevant for prospective buyers now renting in Troy, Auburn Hills and Rochester where rents for an ordinary apartment of comparable size range between $1,200 and $2,000 a month. At Oakmonte, a $165,000 mortgage at 7.5 percent, coupled with income tax savings, means a buyer can start building equity for significantly less than the cost of renting.

Highlighted with sparkling ponds, nature preserves and a rolling terrain, Oakmonte residents will enjoy resort-class clubhouse facilities, a swimming pool, sundeck and spa, tennis court and sports court. Located just southwest of the intersection of Adams and Silverbell roads, Oakmonte features garden, terrace and carriage-level, two-bedroom condominiums of up to 1,525 square feet. Residences feature attached garages, central air, private patios or balconies, all appliances (microwave, oven/range, refrigerator with icemaker, and full-size washer and dryer), plush carpeting, cathedral ceilings and more. Oakmonte also provides easy access to championship golf, nearby shopping and restaurants in downtown Rochester and world-class sports and entertainment venues, including the Meadow Brook Theatre and The Palace of Auburn Hills.

"Whether they are first time buyers, or empty-nesters purchasing this as a seasonal second home, the reasons to buy at Oakmonte are unprecedented," Moceri said.

Because advance interest indicates there will be a very large turnout for the August 25 opening for preregistered buyers, Moceri quipped that "people should bring their sleeping bags and campers on the night of the 24th. I'll supply the marshmallows, chocolate and graham crackers."

Oakmonte opens as Moceri continues development at The Oaklands, its master-planned, luxury development of elegant single-family homes and condominium communities. For further information on Oakmonte, contact the Oakmonte At Silvercreek sales center at 248-373-8600.

Moceri Companies' New Claremont Condominium Models
Showcase Carefree Living With Unmistakable Style

Oakland Township, Michigan-The Moceri Companies has unveiled two decorated model homes at Claremont, a limited collection of elegant, attached condominiums at The Oaklands, its award-winning, master planned development of luxurious communities in desirable Oakland Township.

The new St. James and Prescott models offer buyers a preview of Claremont's six, duet-style condominium plans, each rendered in a distinctive English Cotswold flavor. Homes of up to 3,200 square feet are priced from the high $500's to $680's.

"Both of our Claremont models provide an exceptional opportunity to experience firsthand the style, comfort and prestige of The Oaklands," said Moceri Companies' Dominic J. Moceri. "Demand for the sophisticated, carefree lifestyle now available at Claremont has been remarkable. Visitors are thrilled."

Indeed, Claremont homes blend maintenance-free condominium living with the grandeur of the finest estate homes. A choice of first level master suites, rich granite countertops and optional elevators are but a few of the amenities offered in these custom quality homes. Claremont's adjoining St. James and Prescott homes feature timeless exteriors with circle-top and oculus windows, limestone detailing and decorative quoins. Dramatic bay windows on the front and rear of the homes and balconies with stone balusters add to their regal stature.

Moceri's New Cloisters Detached Condominium
Model Debuts At The Oaklands

Oakland Township, Michigan-The first of two furnished models is open at The Cloisters, offering prospective residents an enticing glimpse of the sophisticated lifestyle available in this intimate community of 54 individual condominium homes in the Moceri Companies' prestigious Oaklands communities in Oakland Township.

Decorated by award-winning Designer Interiors of Troy, the elegant condominium home was designed in a distinctive French Country style by Dominick Tringali Associates of Bloomfield Hills. A second model is under construction and slated for completion later this year. The finished model has already attracted considerable consumer interest from upscale buyers.

"In the first few days since we've opened, we have enjoyed exceptional response, and follow-up inquiries," said Frank Moceri. "Mary Olk's Designer Interiors did a remarkable job of conveying the level of style, convenience and comfort these carefree homes offer."

Priced from the $650's, The Cloisters offers three- and four-bedroom floor plans from 2,900 to 4,745 square feet including finished walkout lower levels. Ideal for entertaining or quiet, family time, Cloisters condominiums provide grand chef's kitchens, first level laundries, media rooms and lavish, first-level master suites. Soaring ceiling heights, two-way fireplaces, abundant windows and available three-car garages add to the appeal. The Cloisters' setting amid lush landscaping with water features and a spectacular glass conservatory reflects the overall grandeur of the surrounding Oaklands, Moceri's master planned collection of adjacent communities featuring elegant estate and single-family homes as well as ultra-luxury condominiums.

Affordable Condos Coming To Billion Dollar Mile

There's a surprising development at the high-priced Oakland Township area that's often call the Billion Dollar Mile.

At the northeast corner of the massive neighborhood - nine subdivisions with hundreds of houses priced between $600,000 and $2 million - will be a neighborhood of good-looking attached condos that will sell for $150,000 to the $200,000s.

It's called Oakmonte at Silver Creek, 366 condos from about 1,100 to 1,500 square feet. The condos are the first of three parts of the Silver Creek project. Moderate-priced houses and duplexes will follow. Behind the Silver Creek project are the subdivisions of million-dollar homes like Kingspointe and Kingsridge.

Like the million-dollar homes, these condos will be built by Moceri Cos. - the same group that developed the Billion Dollar Mile and is building most houses in it. For this project, Moceri partnered with another established builder, Burton-Katzman.

Construction has not started yet, but interested buyers can register for an Aug. 25 opening. On that day, registered buyers can select their location and floor plan and lock in pre-construction pricing. The first units will be ready for occupancy next summer.

All three floor plans will be ranch-style units, but they won't all be on the first floor. Because the attached garages are located at ground level, one out of three condos will be on the first floor and two out of three on the second.

Why are Moceri and Burton-Katzman bringing a moderate-priced project into this high-priced neighborhood?

Neighborhood reception seems good. On Sunday, says Katzman, with just a sales trailer on the land, visitors took away 140 brochure.

It grew from a concern by Oakland Township, say Bob Katzman. "The township was looking to have some housing that was affordable for the people already living here," Katzman says. "Not everyone can afford the million-dollar houses."

This is not Moceri's first venture into moderate-priced condos. The company built more than 800 over the past five years in Macomb County. But Kelly Poniers, executive director of real estate development, stresses that Oakmonte's condos have been designed especially for this Oakland Township location.

Oakmonte will be on the south side of Silver Bell Road, just west of Adams Road. For more information, call 248-373-8600, 12-6 daily.

Oakland Township Booms With $1 Million-Plus Homes

There's a lot of dirt turning in Oakland Township.

The developers of high-end homes are betting the township will be the next Bloomfield Hills. Exclusive homes, many with prices near or more than $1 million, are under construction.

An area roughly outlined by Dutton Road to north of Silver Bell Road and west of Adams Road to east of Brewster Road is seeing hundreds of homes being built by Moceri Cos. of Auburn Hills. Prices in the subdivisions range from $445,000 to $2.1 million.

The Southeast Michigan Council of Governments estimates the township's households will increase from 4,394 currently to 8,108 in 2020 and that population will grow from 13,280 to more than 24,500 during that time.

Dominic Moceri, partner of Moceri Company, said the company has sold $30 million worth of homes yet to be built in its Claremont subdivision near Silver Bell and Adams. Claremont is one of nine neighboring subdivisions by Moceri in Oakland Township. Seven are now in development. Two are complete.

Moceri's brothers, Frank and Mario, are the other partners in the company.

The homes in all the projects are built on large lots, often of an acre or more. Oakland Township has minimum lot requirements that vary depending on the zoning of each subdivision. Certain subdivisions require 2.3 acres per home, while others require 1.7 acres or .9 acres, said James Creech, township manager. Extensive landscaping and gated communities are the norm, not the exception. Moceri said just the cost of the landscaping along Adams Road for the company's subdivisions there will exceed $4 million.

The most expensive homes in Oakland Township command prices up to $5 million. Owners of companies, often automotive-related, are the buyers, developers say, along with a handful of professional athletes.

Homes closer to $1 million are being sold mainly to executives working for larger automotive companies, and to other professionals such as doctors, Moceri said.

Many buyers come from Rochester and Rochester Hills. Some are "empty-nesters" looking for homes or condos featuring amenities such as large bedrooms and kitchens, but that are still "small" compared with some of the neighboring homes of 4,000 square feet and up. The new developments feature a mix of empty-nester and traditional housing.

Oakland Township is unusual in the size of homes and level of luxury being offered in the new construction.

"Probably over 40 percent of new homes exceed 6,500 or 7,000 square feet," Moceri said.

• Kingsridge at Oaklands
  71 Homes, Priced From $725,000-$960,000
• Carrollton Hills at Oaklands
  49 Homes, Priced From $825,000-$1million plus
• Claremont at Oaklands
  80 Homes, Priced From $445,000-$700,000
• Kirklands at Oaklands
  49 Homes, Priced From $600,000-$775,000

• Cloisters at Oaklands
  54 Homes, Priced From $575,000-$745,000
• Pinnacle at Oaklands
  81 Homes, Priced From $1.5 million-$2.1 million
• Wellington at Oaklands
  112 Homes, Priced From $675,000-$900,000

Oakland Township, Michigan-The Moceri Companies will dedicate a new Oakland Township monument seal at the entrance to The Oaklands, its award-winning, master planned development of adjoining luxury neighborhoods, to help welcome visitors to the north Oakland County community.

The dedication comes as Moceri Companies launches the first five of seven distinctive, communities within The Oaklands, recently awarded top honors as "Community of the Year" in the Building Industry Association's Sales and Marketing Awards competition. Encompassing more than 400 acres, The Oaklands is a part of the township's largest, master planned development with an estimated value of $1 billion.

The seven-foot, limestone township seal is affixed to The Oakland's stately entrance wall, just southeast of the intersection of Adams and Silverbell roads. The township seal will be unveiled in a public ceremony on Tuesday, Sept. 26, 2000 at 11 a.m., including state, county and local dignitaries.

"This magnificent, new monument serves as a fitting welcome to Oakland Township," said Moceri Companies' Dominic J. Moceri. "Oakland Township provides a superior quality of life for its residents with outstanding services and close proximity to Southeast Michigan's leading commercial and entertainment centers.

"This monument is testimony to the grandeur of the township, and of its continuing appeal to sophisticated homebuyers."

The upscale Oaklands neighborhoods are designed to appeal to a variety of lifestyles in a rolling, wooded setting, linked by picturesque water features and winding paths. They include:

Carrollton Hills, classically-designed homes from 4,800 to 8,300 square feet with lower levels that may be finished to add up to 3,750 square feet. Priced from the $825's to more than $1.8 million.

Kingsridge, four- and five-bedroom Country French homes from 4,250 to 5,500 square feet with lower levels that may be finished to add up to 2,700 square feet. Priced from the $745's to more than $1.35 million.

Kirklands, neo-traditional homes from 3,600 to 4,000 square feet with lower levels that may be finished to add up to 2,100 square feet. Priced from the $500's to $700's.

Cloisters, detached site condominiums in a Country French style from 2,600 to 3,800 square feet with lower levels that may be finished to add up to 1,800 square feet. Priced from the $625's to more than the $800's.

Claremont, attached condominiums in an English Cotswold style from 2,200 to 3,300 square feet with lower levels that may be finished to add up to 1,800 square feet. Priced from the $455's to $700's.

Wellington, a planned collection of neo traditional homes with a New England flair from 3,250 to 5,000 square feet. Priced from the $600's to $725's.

Pinnacle, a gated community of expansive single family homes with the grandeur of Palm Beach County and the flair of Grosse Pointe. Priced from $1 million.

The Oaklands is building on the remarkable success of Moceri's Hills of Oakland and Kingspointe, two neighboring communities of elegant estate homes.

"The Moceri Companies has established a track record of quality and commitment in Oakland Township with its previous developments," said Oakland Township Manager James Creech. "We are confident Moceri's vision for the future at The Oaklands complements our long-term objectives for the township.

"We are proud to have the township seal prominently displayed at the doorstep to these wonderful, new communities."

A luncheon will follow the monument dedication at Kingsridge's furnished model home. The gathering will provide ample opportunity to discuss progress at The Oaklands and other community developments with Moceri and township officials.

For three generations the Moceri name has been associated with a range of quality residential communities. Moceri Companies' neighborhoods are called home by more than 40,000 families and range from elegant, master planned sites such as The Oaklands or Northville's Stonewater to upscale apartments, condominiums and affordable manufactured home communities in Macomb County.

Oakland County's "Billion Dollar Mile"

Oakland Township - a quiet, mainly rural community where the 1990 Census counted just 2,700 homes - is about to explode with a corridor of high-priced houses along Adams Road that's being dubbed "The Billion-Dollar Mile."

That $1-billion estimate comes from the value of eight planned luxury subdivisions - a total of 567 houses - plus an expansion of Wyndgate Golf Club.

"No, a billion dollars is not exaggerating," said Oakland Township planning coordinator Mary Collins.

No other metro Detroit community has so many houses, so high-priced, being built in such a concentrated area. Even booming Northville Township in Wayne County, building permits show, does not have an average new house price this high - somewhere in the $800,000-$900,000 range.

The billion-dollar mile is to get an official kickoff at 11 a.m. today during a reception at the corner of Adams and Silver Bell roads. In a lavishly landscaped setting, township leaders plan to unveil a plaque of a great blue heron that is carved in limestone at that corner.

No model, but condos sold

Along Oakland Township's billion-dollar mile, the least expensive home will be a condo in a subdivision named Claremont, aimed mostly at empty-nest buyers. That's where luxury condos, attached in twos, will range from about $500,000s to the high $600,000s. Although there's not yet a model for buyers to see, 23 of the 80 condos have been sold.

Prices are projected to range from $1.6 million to $3.2 million in the Pinnacle, a nearby neighborhood of 81 homes, which is to be started next spring. These will be custom houses behind a 24-hour gatehouse, said Dominic Moceri, who has developed much of the land on this mile-long strip and is building seven of the eight subdivisions. "We already have a waiting list," he said.

During today's reception, Moceri will open the first model home in the subdivision named Kingsridge. It is midpriced for this strip; homes with four or five bedrooms with an optional four-car garage will sell from $750,000 to $900,000.

Development along the billion-dollar mile has three main components. They are:

Wyndgate Golf Club: In a strip that runs south from Gunn Road to Silver Bell Road, and east from Adams Road to Brewster Road, Wyndgate is adding 18 holes of golf, bringing its total to 36, and building a second clubhouse with a competition-sized pool, tennis court, and a health and fitness facility. It's expected to open next summer.

The Heights: In a subdivision that will wind through the new golf course at Wyndgate, builder Stanley Frankel will start 71 houses. Frankel could not be reached for comment, but judging from the cost of the land, it's a good guess that most houses will be priced at more than $1 million.

The Oaklands: This huge project by Moceri Development will fill in most of the land still vacant along Adams Road between Dutton and Silver Bell roads. A total of 496 houses will be divided into seven clusters, each with a separate name, entrance and personality - country French, for example, or classic Italian - designed by Dominick Tringali Associates. Each cluster will have a different price range as well, from $500,000 to $3.6 million, but the level of luxury will stay the same.

"They'll all have granite counters, oak libraries and marble foyers," Moceri said. "They just have different square footage."

By next month, construction is expected to be under way on the first $75 million worth of houses. Many of these are already sold, even though there have been no model homes. Others will be "spec" or speculative houses, aimed at buyers in the future who can't wait to get their house built from scratch. Some of the houses will become model homes for the seven Oaklands subdivisions. An opening of 14 luxury model homes is planned for Memorial Day.

Dream homes on the way

Oakland Township's billion-dollar mile is a huge leap for a community where, until two years ago, the municipal offices were located in a little old frame building. It's a continuation of a luxury building boom that exploded in the 1990s after the township installed a sewer line in the southeast corner near Adams and Dutton roads.

As soon as homes could be built without a septic tank, luxury builders spilled into Oakland Township, pushed by the disappearance of large tracts of land in nearby Rochester Hills and Troy and pulled by the area's open, rolling terrain.

"You have a lot of really terrific views," said Township Manager Jim Creech. "We have a very lengthy review process that preserves the open spaces."

From the start, developers have built only expensive homes. Moceri, who was one of the first builders in the 1990s, built and completed the large subdivisions of Kingspointe, where homes sold at around $750,000, and the Hills of Oakland, at around $1 million.

Other early developers, said Fire Chief and Building Director Bill Benoit, include Robertson Brothers, Pulte Homes and Burton Katzman. Creech said he expects the 2000 Census to show a 50-percent increase in the number of households since 1990, from about 2,700 to 4,000.

In an area where nearly all building is new, it has been easy to sustain the moneyed mood. Even the corner Comerica bank looks like a brick mansion.

Although Collins, the township's planning coordinator, was wary of naming a number, it appears that hundreds more luxury homes are on the drawing board. This includes a project not yet announced that would fill the last large piece of open land along the luxury mile with perhaps 500 more houses and condos.

Moceri said building luxury homes in Oakland Township was a logical next step for his firm, which had been building in Troy and Rochester Hills since the 1970s.

"A lot of those people in Troy and Rochester Hills, they've seen their houses double or triple in value," he said. "They can build the house of their dreams."

Houses Open In Area Known As The Billion Dollar Mile

If you want to sell in the fall, make your house so appealing it stands out from those that have gotten a little bedraggled. Embrace the season; don't try to hang onto summer. Put in a bank of deep-colored mums, she says. "Get rid of the scraggly petunias that are barely hanging onto life. Fix up, clean up. Don't stop edging the lawn."

Nead, president of the Western Wayne Oakland Association of Realtors, says it's also smart to remember that it's getting dark earlier.

"You've got to work a little harder to look good in the evenings." That means turning more lights on -- artfully. The earlier it gets dark, she notes, the fewer showings you'll get, "so make each one count."

New luxury cluster

A mile-long strip of new luxury houses in Oakland Township -- dubbed the Billion-Dollar Mile -- officially opened this week at the corner of Adams and Silver Bell roads.

The largest segment, by far, comprises 496 luxury homes in an area called the Oaklands. Their prices will range from the $400,000s for a smaller condo to $3.2 million for the top custom house. The average price will be $800,000-$900,000.

The Oaklands is actually seven neighborhoods, each with its architectural personality, entrance and price range.

"We have something for everyone," says developer and builder Dominic Moceri, "as long as they're over $750,000." Moceri's firm has already completed two similar luxury subdivisions adjacent to these.

Prices in the new subdivisions vary with the size of the house and the lot, but not by the level of luxury, he says. All houses will have granite kitchen counters, for example, and marble foyers. "But instead of having four or five bedrooms, you'll have two. Or instead of having a great room and a living room, you'll just have the great room."

Prices include lavish landscaping. Many houses have the option of a walk-out lower level that adds 1,800 to 4,600 square feet. Five of the seven subdivisions are selling now, although only Kingsridge has a completed model. Sale hours are noon-6 every day. The subdivisions are:

Claremont: 80 two-unit condos from the $400,000s to the high $600,000s. Some have 25-by-17-foot kitchens with a fireplace or an optional elevator. 248-601-3640.

Kingsridge: 71 homes from the high $700,000s to $1.3 million, with four or five bedrooms, a great room, living room and library. Country French and Italian Renaissance architecture. 248-373-6200.

Kirklands: 49 houses from $550,000 to $750,000; four bedrooms with an optional bonus room. Neoclassic architecture in the mood of Georgia or Virginia. 248-373-6200.

Cloisters: 54 detached condos, $580,000-$800,000, with a large kitchen and master suite, a great room but no living room; aimed at a move-down buyer from a large estate. Country French cottage style. 248-601-3640.

Carrollton Hills: 49 houses from 5,200 to 8,000 square feet, $835,000 to $2 million. Grand, classical European architecture, 1 1/2-acre lots. 248-656-0800.

Wellington: 112 houses, $750,000-$900,000 in eastern seaboard style on 3/4-acre lots, near four horse farms. From partners Moceri and Lombardi Companies. Sales start in fall 2001.

The Pinnacle: 81 highly custom houses from $1.7 to $3.2 million, in what Moceri is calling Palm Beach style with homage to Grosse Pointe. Details like Tucson columns with Corinthian caps, all-brick paver driveways. Some homes will have pools, separate guest houses, cabanas. Sales start in fall 2001.

House-shopping tips

Area builders' push to get more sales under their belts before the chill of the holiday season is creating many special deals.

Spec house deals: In fall, many builders start extra spec (or speculative) houses with no pre-sold buyer. This is partly to get extra foundations poured before winter makes it too cold for concrete to cure properly. It's also meant to spur an extra flush of sales heading into winter, from buyers who can't wait to have a house built from scratch. In this drive for late-fall business, builders not only start extra spec houses, they also may sell off existing model homes. As with buying a car, you often get a better deal if you buy a house with an existing package of extras than if you order each option separately.

Mortgage deals: Several builders, with about 15 subdivisions, are offering a special mortgage deal. Sometimes these apply to any house; often they are for specific spec houses or model houses that the builder wants to sell immediately.

Posh Homes Draw Buyers

Oakland Township's new, $1-billion development promises to raise the bar on luxury living

OAKLAND TOWNSHIP - On the front gate of a new $1-billion housing development, the builders have put up a six-foot plaque thanking the township for allowing them to join the community.

Not everyone gets to build in Oakland Township. The community has stringent development regulations, designed to protect both the environment and the rural quality of life that has drawn so many new residents to the area.

The newest development is The Oaklands, under construction now by the Moceri Companies of Auburn Hills. The township is already an upscale bedroom community - average home sales top $350,000 - but this project promises to raise the bar. A home in the Oaklands would cost buyers $455,000 to $1.5 million, depending on which of the seven linked neighborhoods they chose.

"Nowhere else in the Midwest is there this concentration of luxury housing all at one time," said company partner Dominic Moceri.

The township, with its alluring mix of highways and shopping malls to the south, and tranquil trout creeks, farmland and golf courses to the north, has been drawing affluent home buyers for years. The monument at the front gate is presented as a tribute to the "natural beauty and grandeur that is Oakland Township."

Although the homes won't be completed until next summer, Moceri said the company has made $35 million worth of sales - about 60 homes. And the waiting list "is as long as my arm."

The homes range from upscale condominiums to 8,000-square-foot mansions on two-acre lots, each painstakingly designed to fit in with Oakland Township's elaborate master plan. The township carefully regulates new development in an effort to preserve the countryside that attracts residents to the area in the first place.

"The residents of Oakland Township would like to keep the rural flavor of the community," said township planning coordinator Mary Collins. "Every developer has to go through both the planning commission and the development commission before the work can proceed."

The Southeastern Michigan Council of Governments predicts that Oakland Township's population will more than double in the next two decades, from 11,665 this year to 24,515 in 2020. So the township is taking pains to ensure that all those new homes and people blend into the landscape.

For the Oaklands, following the development master plan means setting aside at least 30 percent of the 400-acre property for green space, replacing every tree developers cut down and preserving the creeks and wetlands on the site.

Luxury Subdivisions Take Root

OAKLAND TWP. - Step inside the model at the Kingsridge subdivision and the luxury surrounds you.

From the limestone floor and Roman columns in the two-story foyer to a lower level complete with a bar and home theater, the home at Silver Bell and Adams roads speaks of wealth.

Along with the subdivision's beauty comes substantial change for the once-rural township. The model has kicked off construction of The Oaklands, a 496-home, seven-subdivision project that's the most ambitious residential development in township history.

When The Oaklands, which includes Kingsridge, is completed in an estimated seven years, it will fill 400 acres of former farm land with home sites as large as an acre or more. That's room enough to include everything from 2,200-square-foot condominiums selling for $550,000 to 8,000-square-foot homes selling for $3 million.

"There's nothing like this," said Frank Moceri, president of Auburn Hills-based Moceri Development. "We have the diverse type of product range people are looking for. You have everything from the empty-nesters in the condominiums to the families that can live near to the grandparents."

That housing choice is accompanied by concerns of community leaders. There's the impact on school population, new demands on township services and an increase in traffic in an already growing area.

"It will be a very dense area," said township Supervisor Susan Hoffman. "We know that and it's something we never had in Oakland Township. We're kind of watching and trying to anticipate all the negatives that come with development."

Although it's the largest, The Oaklands certainly isn't the first residential development in the township.

Metro Detroit's northern population shift already has changed the character of a community trying to hang on to a controlled-growth philosophy.

"It's kind of gone from you know everybody in the area, you know which kids belong to who - (a) Mayberry setting," said Hoffman, a 15-year township resident. "The people in the township are becoming more sophisticated, professional. We're kind of losing a little bit of the type of community feel we used to have."

As for road congestion, township officials, in a way, are getting what they sought.

Faced a decade ago with the prospect of growth, they decided to concentrate available sewer lines in the township's southwestern sector. The idea was to create density there to preserve open space in the rest of the community.

Also part of the strategy is to encourage high-end developments - such as The Oaklands.

"If you have to look at development, that's a good development to look at," Hoffman said. "It will be a beautiful development. I will concede that."

The 5,000-square-foot Kingsridge model, which would sell for about $1.2 million, provides a hint of what's to be. Details such as a wrought-iron stairway railing in the foyer and heavy use of natural materials such as limestone are aimed at giving the home a traditional, European look.

The home features a cherry-paneled library, a bonus room above the garage and a retreat room off the master bedroom.

"It's so you have time to relax at the end of the day," Moceri said. "You get the kids off to bed and you can relax in your retreat area."

The home also makes heavy use of open space, including a 10-foot-by-15-foot master bathroom with a jetted tub and a walk-in closet that's the size of a small bedroom.

Traditional meets contemporary in the kitchen, where a flat, in-wall plasma screen allows a homeowner to watch television without using counter space.

With the downstairs theater and a stereo system that pipes music through the house, the Kingsridge model includes $80,000 in electronic equipment.

But much of the charm of Kingsridge - chosen community of the year by the Building Industry Association of Southeastern Michigan - can be found outside the model. Visitors are greeted at the entrance by an arched, brick bridge that spans one of several ponds with fountains.

"You have an instant impact," Moceri said of the spectacular entrance. "You have your own mark on the area. The people, when they drive down Adams, they're instantly wowed. They want to be part of the excitement."