Moceri's Somerset Collection Models Drew Crowds Then Buyers
Oakland Township, Michigan-The Moceri Companies' two spectacular, Somerset Collection model homes have been sold, successfully capping an innovative marketing partnership between the award-winning home builder and the acclaimed, luxury shopping venue.
Furnished and accessorized with treasures from participating Somerset Collection retailers, Moceri's Alexis and Addison model homes at Kingsridge and Kirklands, respectively, served for the past eight months as living showcases of Somerset's world-class retail offerings, and as striking examples of Auburn Hills-based Moceri's celebrated style.
Open to the public since the spring, the homes were sold fully furnished. Sale prices were not disclosed, although residences in Kirklands are offered from the $650's, while nearby Kingsridge homes are priced from the mid $700's to more than $1.8 million. Proceeds from the sale of the models' Somerset furnishings and accessories will be donated to charity. Proceeds from last May's Garden Party, celebrating the model openings, were also dedicated to charity, including the Michigan Chapter of the National Multiple Sclerosis Society, the Birmingham Bloomfield Art Center and Gilda's Club Metro Detroit.
"This unique partnership with Somerset Collection helped add to the outstanding interest we have experienced in Oakland Township," said Moceri Companies' Dominic J. Moceri. "Starting with the Garden Party, the Somerset models have attracted thousands of visitors, interested in seeing these beautiful homes furnished and accessorized to their full potential. It's particularly gratifying to see the results of this unique collaboration benefit charity."
Designed by renowned Dominick Tringali Associates Architects and Planners, the Alexis features a stunning, Italianate-style elevation with a 21st Century floorplan, emphasizing style, flexibility and functionality. Outside, a distinctive roofline, balusters, stucco, and Tuscan-style entry doors with hinged eye-level viewing portals and Old World planking set a sophisticated tone that is carried throughout its incomparable interior. Soaring ceilings, including a magnificent barrel vault leading to the family room, cedar bead board in the upper level loggia, and a custom wrought-iron grill inset into the master ceiling, add interest throughout. Wainscoting hand-finished for a classic hand-plastered look, limestone counters and tile, French doors with horizontal muntins and upper oculus windows, and a curved staircase with cherry handrails and wrought iron balusters, are but a few of the home's many rich details. The Alexis remains open to visitors through February.
Also designed by Bloomfield Hills-based Tringali, with interior design from Mary Olk of Designer Interiors in Troy, the Addison features a genteel, red brick exterior with majestic columns, decorative quoins, radius windows and regal limestone detailing. Inside, the open, airy floor plan meets the demands of the most discerning, active families. From the sun-filled, two-story foyer to the grand kitchen to the cozy hearth room, the living space is elegant and inviting. Granite counters, a two-way fireplace, cherry cabinets, arched doorways, sconces and decorative, built-in wall niches add unforgettable flavor, while maple hardwood floors add substance and style. The spectacular lower level, designed in conjunction with the Center for Creative Studies, is ideal for informal entertaining with a spacious media room, dance floor and wet bar with nickel hardware, a tin ceiling and adjoining wine room.
"We're extraordinarily proud of these homes, and have been pleased to offer them as examples of the style and quality standards found in our Oakland Township communities," Moceri Companies' Frank Moceri said.
Prominently positioned along what has been referred to as the "Billion Dollar Mile," at the intersection of Adams and Silverbell roads, Moceri is developing seven luxury single-family and condominium neighborhoods linked by bike trails and walking paths, including several that are suspended over nature preservation areas. Shimmering ponds, fountains and water features complement the area's rolling, wooded topography. The Moceri development has been named Community of the Year by the Building Industry Association's Sales and Marketing Council affiliate, and expands upon the enormous popularity of Moceri's neighboring Kingspointe and Hills of Oaklands communities of elegant single-family homes.
For more than four decades, the Moceri Companies has been a leader in the development and construction of master planned communities. Now in its third generation of family management, the organization's exceptional communities are home to more than 40,000 families.